Professional Summary
Strategic digital transformation leader with deep expertise in insurance, B2B, and SaaS. I drive innovation, lead complex change, and elevate customer experience through cross-functional collaboration and modern platform delivery.
Core Competencies
Digital Strategy
Change Management
Customer Experience
Technical Implementation
Stakeholder Engagement
Experience
- Head of Transformation – Blue Zebra Insurance (2023–Present)
Led digital transformation strategy, improved broking systems, and drove innovation through emerging technologies and stakeholder collaboration. - Director of Digital Strategy – SiteMinder (2017–2023)
Delivered global digital strategy, optimized websites for conversion, and led cross-functional teams to enhance customer acquisition and engagement. - Digital Leadership Roles – QBE Insurance (2008–2017)
Held multiple roles including Web Manager, Senior Digital Specialist, and Web Strategy Specialist. Led website strategy, digital marketing, SEO, and customer experience initiatives across B2B and B2C platforms. Managed teams and agencies to deliver measurable growth and engagement. - eBusiness Analyst – MBF/BUPA (2007)
Managed web content, analytics, and compliance projects. Delivered new product functionality and member engagement platforms. - Digital Media Manager – Games Workshop (2002–2007)
Led ecommerce growth, SEO, and customer engagement strategies. Achieved consistent double-digit growth and improved ROI through targeted campaigns.